Performance Marketing Specialist - Data-Driven Growth & Campaign Optimization

Join Kuy Group as a Performance Marketing Specialist in Malang, Jawa Timur, and drive measurable growth through data-driven strategies. If you thrive on analyzing metrics, testing innovative ideas, and turning insights into high-impact results, this is your opportunity to shape the future of our marketing efforts.

As a Performance Marketing Specialist, you will be at the heart of our digital marketing strategy, working closely with cross-functional teams to develop and execute campaigns that deliver tangible results. Our company is committed to innovation and growth, and we are looking for a proactive and analytical professional to help us achieve our goals.

In this role, you will be responsible for optimizing our digital marketing campaigns, analyzing performance data, and implementing strategies to maximize ROI. You will work with tools like Google Analytics, Google Ads, and Meta Ads, and you will have the opportunity to work on a variety of projects that will challenge and inspire you.

📋 Tanggung Jawab Pekerjaan

• Develop and execute data-driven marketing campaigns across digital channels.
• Analyze campaign performance using tools like Google Analytics, Google Ads, and Meta Ads.
• Optimize campaigns to maximize ROI and achieve business objectives.
• Conduct A/B testing and multivariate testing to improve campaign performance.
• Create and maintain detailed reports and dashboards to track key metrics.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Provide strategic recommendations to improve marketing performance.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in performance marketing or digital advertising.
• Proven experience with Google Analytics, Google Ads, and Meta Ads.
• Strong analytical skills and the ability to derive actionable insights from data.
• Experience with A/B testing and multivariate testing.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Certification in Google Ads or Meta Ads is a plus.

🛠️ Keahlian

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